The key functions of Planning & Corporate Relations wing are

• Corporate Planning
• Performance Monitoring & Evaluation
• Branding & Communication
• Key Accounts & Institutional Relations
• Agency Relations
• Product launches

The key functions of Customer Relations wing are

• Analyzing Customer Satisfaction
• Ensuring effective Customer Communication
• Setting Service Standards
• Grading Customer Expectations
• Ensuring Continuous Performance
• Improvement Ensuring effective Merchandising / Ambience
• Facilitating effective Employee Relations (Internal Marketing)

The key functions of Business Development wing are

• Innovation & Development - I&D(Products/Services/Markets)
• Customer Information
• Competitor Intelligence